Tuesday, 16 September 2008
Just Post It
Nike, BBDO Argentina, The Human Race
But if you thought that was alright, something even more alright, dare I say 'ace'cellent – is the following artistic performance, which holds a special place in my 'favourites'. Sit back, watch, listen, be amazed, and think to yourself, why oh why didn't I think of this, so simple, but such a uniquely intelligent concept, executed with a real sense of joy. Makes the workspace look like it never has done before, & not in a He was a quiet man way either.
Are you ready? Hope so...
(Oh btw, am I the only one whose forgotten the Nike video above?! Bet I'm not. Sorry, back to the magic, here it comes...)
EepyBird's Sticky Note experiment from Eepybird on Vimeo.
So guys, whose going to be the first to copy this? I mean, the colour isn't really like any other.
Tuesday, 9 September 2008
Mattessons Pork – Gorilla Classics # 1
Wanted to start posts of 'Gorilla classics', so without further to do, here's the first one.
The shape of the product is totally unique, and therefore the end shot could not have been used for any other product. Couldn't be 'Ford, You know you want it'. Couldn't be 'Tampax, You know you want it'. It was uniquely Mattesons, and therefore something pretty special and deserving of being the first post in the Gorilla Classics.
A related Youtube video turned out to be a totall pis* take, apparently someone thought it would be funny to get two teenage girls to deepthroat a sausage and mock Mattesons.
Got to say I didn't laugh, great sense of humour girls, but I guess that's the catch with having user generated content online. The whole magic of the original ad was the subtlety, yes there are undertones but it's dealt with maturely whereas the girls advert with the double ended sausage fellation does nothing to A. Increase the integrity of the brand or B. Say anything true about the product.
Anyone know who did the original spot?
The shape of the product is totally unique, and therefore the end shot could not have been used for any other product. Couldn't be 'Ford, You know you want it'. Couldn't be 'Tampax, You know you want it'. It was uniquely Mattesons, and therefore something pretty special and deserving of being the first post in the Gorilla Classics.
A related Youtube video turned out to be a totall pis* take, apparently someone thought it would be funny to get two teenage girls to deepthroat a sausage and mock Mattesons.
Got to say I didn't laugh, great sense of humour girls, but I guess that's the catch with having user generated content online. The whole magic of the original ad was the subtlety, yes there are undertones but it's dealt with maturely whereas the girls advert with the double ended sausage fellation does nothing to A. Increase the integrity of the brand or B. Say anything true about the product.
Anyone know who did the original spot?
How to be interesting
Everyone knows the industry isn't just about your book, that's not what's important. What's important is something much more special. You. Just think how many books get flung in and out of agency doors on a daily basis, they can seem repetitive to creatives (of course this isn't always the case). You need to be unique. And remember...
"People seldom notice old clothes if you wear a big smile"
– Lee Mildon
So, to the point. Here are some tips on how to be interesting:
1. Every week, read a magazine you’ve never read before.
Interesting people are interested in all sorts of things. That means they explore all kinds of worlds; they go places they wouldn’t expect to like and work out what’s good and interesting there. An easy way to do this is with magazines. Specialist magazines let you explore the solar system of human activities from your armchair. Try it; it’s fantastic.
2. Take at least one picture everyday
Post it to flickr. You should carry a camera with you. A phonecam will do. The act of carrying a camera and always keeping an eye out for a picture to take changes the way you look at the world. It makes you notice more things. It keeps you tuned in.
3. Once a week sit in a coffee-shop or cafe for an hour and listen to other people’s conversations.
Take notes. Blog about it. (Carefully). Take little dips in other people’s lives. Listen to their speech patterns and their concerns. Try and get them down on paper. (Don’t let them see. Try not to get beaten up.) Don’t force it; don’t hop from table to table in search of better eavesdropping, just bask in the conversations that come your way.
4. Read.
Great places to start:
Understanding Comics by Scott McCloud
The Mezzanine by Nicholson Baker
The Visual Display of Quantitative Information by Edward Tufte
All these books are good for their own reasons, but they’re also good examples of people who are really interested in stuff that others think of as banal and who explain it in a way that makes you share their passion. That’s good.
5. You decide
Well, if you want to be interesting, you need to make this one up. Come up with ideas and write them down on a train ticket, or gig flyer, or better still share your advice and experience as a comment here. We are all learning.
Russell Davis, interesting.
Tips 1–4 from Russell Davies, full list found here.
Also, visit here for Russell Davies web page.
"People seldom notice old clothes if you wear a big smile"
– Lee Mildon
So, to the point. Here are some tips on how to be interesting:
1. Every week, read a magazine you’ve never read before.
Interesting people are interested in all sorts of things. That means they explore all kinds of worlds; they go places they wouldn’t expect to like and work out what’s good and interesting there. An easy way to do this is with magazines. Specialist magazines let you explore the solar system of human activities from your armchair. Try it; it’s fantastic.
2. Take at least one picture everyday
Post it to flickr. You should carry a camera with you. A phonecam will do. The act of carrying a camera and always keeping an eye out for a picture to take changes the way you look at the world. It makes you notice more things. It keeps you tuned in.
3. Once a week sit in a coffee-shop or cafe for an hour and listen to other people’s conversations.
Take notes. Blog about it. (Carefully). Take little dips in other people’s lives. Listen to their speech patterns and their concerns. Try and get them down on paper. (Don’t let them see. Try not to get beaten up.) Don’t force it; don’t hop from table to table in search of better eavesdropping, just bask in the conversations that come your way.
4. Read.
Great places to start:
Understanding Comics by Scott McCloud
The Mezzanine by Nicholson Baker
The Visual Display of Quantitative Information by Edward Tufte
All these books are good for their own reasons, but they’re also good examples of people who are really interested in stuff that others think of as banal and who explain it in a way that makes you share their passion. That’s good.
5. You decide
Well, if you want to be interesting, you need to make this one up. Come up with ideas and write them down on a train ticket, or gig flyer, or better still share your advice and experience as a comment here. We are all learning.
Russell Davis, interesting.
Tips 1–4 from Russell Davies, full list found here.
Also, visit here for Russell Davies web page.
Le(t)go of your expectations
Really nice, solid campaign from Lego.
The 3D webcam is a real one of those, why didn't I come up with that idea. Can't help but wonder, though, if it would work for anything. Like new pair of Nike shoes, or something equally 'ace'cellent.
Also, click here if you want to know how to create a 3D scan of anything using low end technology. Amazing considering most scanners like this cost well over a thousand pounds.
visit the inventors blog if you want to send him money or thanks or whatever.
It can also be used to make an I Robot in the bath tub.
The 3D webcam is a real one of those, why didn't I come up with that idea. Can't help but wonder, though, if it would work for anything. Like new pair of Nike shoes, or something equally 'ace'cellent.
Also, click here if you want to know how to create a 3D scan of anything using low end technology. Amazing considering most scanners like this cost well over a thousand pounds.
visit the inventors blog if you want to send him money or thanks or whatever.
It can also be used to make an I Robot in the bath tub.
A Little about me.
I am a recent graduate looking to start my life in Advertising, but first I need to find a partner, a New to my York, a light to my fag, a creative partner to bounce ideas around with.
I was top of my class at Uni and am willing to work my rainbow toe socks off again to make it in this industry. So if your lonely, ready to knuckle down and give this a shot, I need you.
I plan to fill this blog with my crazy ideas for adverts, shops, products, clothing, and of course my honest, and often brutal opinions.
Peace to all beings.
This. Is. Blogging. 2008.
I've read this blog
Great.
I've read this blog
Yeah, great.
BUT, I've never read "Gorilla Blogging".
Yet...
and neither have you. Until now. So grab yourself a party whistle and blow like there's no 'morrow.
Talking of no tomorrow, I heard this world is going to end tomorrow, so if this is my last post thanks for reading this, it's been a real roller-coaster.
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